You have a fantastic idea and you want to present it to your audience. What is the optimum number of visuals in your presentation deck to make your point? Six. I’m not kidding.
presenting the magic number
by Tim Piazza - July 9th, 2010Why six?
play it again, sam
by Pat Fagan - July 9th, 2010
Sometimes you have to go with your gut, even if it means defying convention.
Ellis Park (Henderson, KY), ranked 6th for best wagering by the Horseplayers Association of North America, recently selected Keller Crescent Advertising to promote its 87th season of thoroughbred horse racing.
Serious local horseplayers need little or no encouragement to show up on race day. If the horses are running, the purses attractive, a huge percentage of them will be there. Targeting this loyal group is not an efficient way to spend.
To boost attendance in 2010, Ellis Park and Keller Crescent Advertising developed a marketing strategy to attract a more diverse audience — entire families — by offering a series of special events including trick riders, camel and ostrich races, and giveaways, much of which are part of a conventional marketing program.
Where Keller Crescent Advertising has departed from the norm is in its Creative.
How so? 
keller crescent advertising develops website for SITEX
by keller crescent - July 9th, 2010
When SITEX Corporation needed a new website, they didn’t spare the ambition. They wanted the site to be fun, informative, and engaging. They wanted to build bridges to their social media presence and create multiple opportunities to connect with their customers and potential employees. Most importantly, the site had to be simple to maintain by their busy marketing staff.
Keller Crescent Advertising was pleased to jump on this opportunity to extend the branding we created for SITEX to their web presence. Our design team broke new ground, adding a unique feature that lets you choose the background theme of the site to your favorite stripes, spots, or feathers. Our programming staff worked hard to develop solutions that turn the administrative side of their site into a nerd-free zone. It’s a pleasure working with SITEX Corporation, and the results show what happens when a great partnership is formed between a business and their agency. Check it out at: http://www.sitex-corp.com
everyday leaders
by Anne Duell - July 9th, 2010why we don’t need another hero
Everyone loves a story of great leaders. We celebrate their achievements and oftentimes use them as role models. These high-profile champions spearhead large-scale crusades and subject themselves to public scrutiny. They voice their stand. They create waves of momentum and opportunity for change.
Who takes the opportunity and creates the change? I believe the success of any company lies in the hands of the everyday leaders, the unsung heroes. She might lead a work group, an account team or a function. He might be completely unofficial and use lunchtime or after work discussions to springboard new applications. They aren’t high profile. They don’t champion their own causes. They move patiently and methodically with a measure of restraint. They create ripples of change, rather than one giant crashing wave.
where did the kids go?
by Greg Meunier - June 7th, 2010
I feel fortunate to have grown up in an environment where the outdoors was not only an option, but a way of life. It didn’t matter what the season, there was always something to do outside. The fall and winter brought most of my family — father, brothers, uncles, cousins — together every weekend to hunt squirrels, doves, rabbits, quail, or deer. And when spring rolled around, we were quick to grab the fishing rods and hit the local fishing holes or hunt the elusive wild turkey.
It was during these times that family bonds were built, core values were taught and a outdoor lifestyle was instilled. Over the last several years, I have been actively involved in marketing to the outdoor industry. I have been fortunate to spend time with people that have a lifetime of outdoor marketing experience and speak to those that are just entering the category. Although many times they have differing opinions of how brands should market themselves, one topic is consistently mentioned, “How do we get more young people into the outdoors?” Is there a silver bullet that any one company could use to make this happen? I don’t believe so. It’s going to take a very strategic approach, as an industry, to make it work.
sock monkey dreams
by Anne Duell - June 1st, 2010
Remember the College 101 classes on persuasion, propaganda, and politics? It seems no matter what labels the professors place on advertising, the influence of strategic thinking, awesome creative execution and smart, selective placement still grabs the attention of our publics. Take for example a recent TV campaign for the new KIA Sorento. Sock monkey? Are you kidding? I got a present last night. My friend scoured the internet and local stores to find me the perfect sock monkey for the backseat of my new Sorento. He’s been a hit on my Facebook page. Guess what has been a top ten Yahoo search for the past couple of weeks? Sock monkeys. That’s one of those I-wish-we-had-dreamed-that-one-up campaigns.
the judge is in our chambers
by Lynne Mlady - June 1st, 2010
KC’s Executive Creative Director Randy Rohn is quickly becoming one of the most sought-after judges of advertising competitions. He’s judged the Tellys, CREATIVITY Annual, Summit Awards, W3, Addy® Awards, and, on April 23 and 24, he was invited to judge one of the American Advertising Federation’s premier events, the National Student Advertising Competition.
LMH Leverages the Web for Fundraising
by Dustin Cline - June 1st, 2010
Logansport Memorial Hospital (LMH) embraces the web as an important tool in their marketing arsenal and they are finding exciting new ways to use their organization’s website as part of their marketing, community outreach, and fundraising initiatives.
In 2009, Keller Crescent Advertising assisted LMH with a complete redesign of their organization’s website. More recently, Keller Crescent developed a custom event registration system for the Logansport Memorial Hospital Foundation’s annual Golf Outing. As their biggest fundraiser of the year, LMH wanted to make it easy for participants to register for the event, become sponsors, and donate gifts.
The process is complex because of the many options presented to registrants. Keller Cresent’s task was to make it simple, flexible, and error-free. The solution is a custom component written for Joomla, LMH’s content management system. In just two weeks time, Keller Crescent was able to design and deliver this tailor-made solution. Take a look for yourself – and consider becoming a participant or sponsor.
You can see the custom solution and register for the golf event by visiting
http://www.logansportmemorial.org/2010-golf-event.html
The Quest for Engagement
by Peter Weber - March 29th, 2010
There have been many studies on the effect that employee engagement has on the financial performance of a company. Actively engaged employees that buy into the mission and vision of a company, as well as the value proposition offered, can have profound effects on productivity, loyalty and sales growth. While there are many employee satisfaction and evaluation tools out there, the one that we utilize to measure employee engagement and direct feedback on performance is the Gallup Q12 survey.
Developed more than a decade ago, the Q12 survey asks questions regarding basic workplace needs, management support, teamwork and professional growth. Each question is rated on a five-point scale, responses are measured in an index and employees are placed into one of three categories:
keller crescent Speaks On The Impact of Social Media
by Tim Piazza - March 29th, 2010
Joan French, Media Director for Keller Crescent Advertising, was a guest panelist at the University of Southern Indiana’s symposium, “The Impact of Social Media on Communications”. The panel, including representatives from the business sector, local media outlets and not-for-profit organizations, addressed social media’s role in society. For those in media, tools like Twitter are great for getting news into the public spotlight quickly, for reaching out to experts, and for promoting continued dialog among groups.
Social media shows its strength as a fund-raising tool, all agreed, because it doesn’t drain funds and builds affinity for causes among friends through their social networks. For advertisers, however, social media is just one element within a strategic plan that functions best when included with more traditional advertising approaches.
Our thanks to Dr. Gael Cooper and Pam Doerter of the University of Southern Indiana for hosting the Communications Symposium and inviting us to be represented on the panel.
