More than 100 new words have been added to the latest edition of its Merriam-Webster’s Collegiate Dictionary. One of them “staycation” (a vacation spent at home or nearby) has been used extensively in advertising, including ads produced by Keller Crescent for Ellis Park.
Here are some of the new entries, along with the year in which Merriam-Webster researchers first found them used in an English-language publication, and their meanings:
Walrter Cronkite, the last of the great (in my opinion) television newscasters, died last Friday at age 92. At his peak, more than 20 million people tuned into watch the CBS Evening News with Walter Cronkite. He was an anchor back when anchors were superior journalists first and foremost, long before they were “pretty faces” or “talking heads” or “personalities.”
Those of us with enough seasoning probably remember his nightly coverage of the Viet Nam war and his reportage of the Kennedy assassination. And who can forget the unabashed joy that overtook him during the moon landing, one of he few times he let emotion intrude upon objective reporting.
Conkrite’s last news broadcast was March 6, 1981. Here is a tribute/spoof Johnny Carsondid about it: http://www.youtube.com/watch?v=nrP5FLOszyM
The National Advertising Division, Council of Better Business Bureaus, has asked Domino’s Pizza and agency Crispin Porter + Bogusky to change or discontinue advertising of “Oven Baked” sandwich line. The NAD ruled that the ads should “be discontinued or modified to make a more limited taste preference claim…” Domino’s has been claiming consumers preferred its sandwiches over Subway’s by a two-to-one margin in a national test.
Two of the most important things you should look for when choosing an agency are creative excellence and the nature of the agency relationship with you. Do you feel comfortable with the people you work with at the agency? Do they help you succeed in your marketing objectives?
Here is a video from one of our great clients, Hardin Memorial Hospital. You can hear for yourself what the marketing manager feels about our relationship. But you’ll also hear how our award-winning creative work has had such a positive impact in the marketplace, her boss, who was skeptical of all advertising, became a believer and a big fan of Keller Crescent.
