The waves of environmental concern seem to ebb and flow. Critics argue that “green” is the new “black” and destined to fade with the changing season. Look back to Earth Day 1990. A reveler in Central Park commented on the parades and crowd—over a million strong—who came out to celebrate Earth Day. I remember that day. I purchased a tee shirt that said, “We did not inherit the Earth from our parents. It is borrowed from our children.” I loved that shirt. The silk-screened words a revelation I carried on my back. The New Yorker noted that the day after Earth Day 1990 was his day of awakening…when the trash littered the curbs of Fifth Avenue and all went back to the way it was before.
Everybody knows that search drives traffic to the top ranked sites for any given term. When somebody wants to find your company on the web, they’ll usually google your company name and your website often appears in the top few slots. That’s the way it should be, because they’re looking for you. But what happens when they’re searching for a product or service that you offer? Chances are strong that your website is not in the top spot unless you are very lucky or you’ve been working on search engine optimization (SEO).
