I wrote this article for a group of small business owners a number of years ago. These were hard working folks who didn’t have marketing training. As I stumbled upon it, I realized how even professional marketers can get away from the basics, caught up in a vicious cycle of statistics and ROI. So, as we enter the New Year of 2010 and watch—encouragingly—as our economy shows signs of improvement, let’s take a moment to get back to basics and see what marketing is all about. 
After months of speculations and rampant industrial espionage, Apple has finally let the cat out of the bag and introduced the iPad to an eager audience in San Francisco and around the world. Like the iPhone and iPod Touch, this new breed of enabling technology will have its appeal in just how many gadgets it replaces, not what it does that’s new or different.
The iPad plays video, either downloaded through iTunes or streamed over your network from the internet. It’s a half inch thick, one and a half pounds in weight, and you can take it with you from one room to the next, to the car, to the airport, to anywhere. This completely changes the video entertainment experience. Goodbye TV. Goodbye DVD player. Expect to see iPad compatible digital TV tuners in the coming weeks and months.
Keller Crescent once again swept Beverage Dynamics Magazine’s Advertising and Promotions Awards, beating out stalwart international shops such as the Richards Group, FCB and Leo Burnett.
The agency won ten awards for advertising, packaging, point of sale and displays in the 25th annual contest.
Social Media is a hot topic that will only get hotter in the years to come. People are scrambling to catch up to this fast moving train. Seeing a great opportunity to support the local community, Keller Crescent has launched Evansville’s first Social Media Club.
The Social Media Club of Evansville brings together bloggers, technology experts, business leaders, artists, and community advocates to socialize, and to discuss and learn about social media. The club meets at Ri Ra Irish Restaurant and Pub every third Monday evening.
When asked about his reason for launching the club, Tim Piazza, Vice President, said “It was clear to me that Evansville needed a forum for connecting people who embrace social media in their professional and personal lives. Many of us are using these tools every day, but are chained to our computers and don’t know who else around us is doing it. This club gives us a good reason to step away from the computer.”
To join the Evansville Social Media Club of Evansville, or to learn more, visit SMCEvansville.org.
