Archive for March, 2010


The Quest for Engagement

by Peter Weber - Monday, March 29th, 2010

There have been many studies on the effect that employee engagement has on the financial performance of a company. Actively engaged employees that buy into the mission and vision of a company, as well as the value proposition offered, can have profound effects on productivity, loyalty and sales growth. While there are many employee satisfaction and evaluation tools out there, the one that we utilize to measure employee engagement and direct feedback on performance is the Gallup Q12 survey.

Developed more than a decade ago, the Q12 survey asks questions regarding basic workplace needs, management support, teamwork and professional growth. Each question is rated on a five-point scale, responses are measured in an index and employees are placed into one of three categories:

keller crescent Speaks On The Impact of Social Media

by Tim Piazza - Monday, March 29th, 2010

Joan French, Media Director for Keller Crescent Advertising, was a guest panelist at the University of Southern Indiana’s symposium, “The Impact of Social Media on Communications”. The panel, including representatives from the business sector, local media outlets and not-for-profit organizations, addressed social media’s role in society. For those in media, tools like Twitter are great for getting news into the public spotlight quickly, for reaching out to experts, and for promoting continued dialog among groups.

Social media shows its strength as a fund-raising tool, all agreed, because it doesn’t drain funds and builds affinity for causes among friends through their social networks. For advertisers, however, social media is just one element within a strategic plan that functions best when included with more traditional advertising approaches.

Our thanks to Dr. Gael Cooper and Pam Doerter of the University of Southern Indiana for hosting the Communications Symposium and inviting us to be represented on the panel.

Getting Vicious with Social Media

by Tim Piazza - Monday, March 29th, 2010

When Vicious Fishing launched a new line of promotional logowear to benefit the Paralyzed Veterans of America, Keller Crescent Advertising spotted an opportunity to leverage the promotion and build brand awareness in the social media space.

By encouraging Facebook followers to share news about the promotion, Vicious Fishing’s social media fan base doubled overnight, accelerating a 500% growth rate since January 1 and increasing new traffic to both their website and their online store by more than 150%. With results like these, it’s a mistake to ignore social media in your marketing mix.

Loyalty Programs Must Engage

by Anne Duell - Friday, March 26th, 2010

Marketers and consumers alike say their loyalty program memberships are valuable, however, there is plenty of room for improvement. A recent report from the Chief Marketing Officer (CMO) Council indicates that marketers are undervaluing these programs even as their customers clamor for the perks, discounts, deals and personalized service. Both customers and marketers agree that deeper engagement and personalized contact drives loyalty.

61% of marketers believe that loyalty program participants are the best and most profitable customers. Unfortunately, only 13% of the marketers believe they have been highly effective in leveraging loyalty among club members. 20% don’t have a strategy for leveraging brand preference, while 25% have not mobilized club members to become active brand ambassadors.

Engineering Your Website

by Tim Piazza - Thursday, March 25th, 2010

If you are going to design an elaborate website, you need an information architect. The architect’s role is much like the people who design custom homes and offices. They assure that your site is not only well designed, but well engineered. You wouldn’t build an elaborate home without an architect, why would you build a website without one?

Information architects blend the skills of a graphic designer, usability expert, and project planner. A well-planned project typically begins with an understanding of the site objectives, the needs of site visitors, and the content requirements of the site. From this information, your architect defines the general design parameters including usability guidelines and a content map that indicates what elements must appear on the main page, every page, and key content pages. This gives the designer something to follow while not dictating what shape the design should take.

Funeral For An Old Friend

by Tim Piazza - Thursday, March 25th, 2010

On March 4th of this year, a Denver-area design firm held a mock funeral for Internet Explorer 6, the stalwart web browser that gave legions their first glimpse of the Internet. Why such solemnity over a web browser that is nearly 10 years old? Perhaps it’s because they hope to hasten its final departure once and for all.

IE6, as it’s known in web design circles, is a thorn in the side of most web developers. There is no support for javascript, it has gaping security holes, and designers spend hours upon hours writing extra code just to satisfy design requirements that a site works with IE6. It’s an unnecessary burden – if only people would stop using it.