There have been many studies on the effect that employee engagement has on the financial performance of a company. Actively engaged employees that buy into the mission and vision of a company, as well as the value proposition offered, can have profound effects on productivity, loyalty and sales growth. While there are many employee satisfaction and evaluation tools out there, the one that we utilize to measure employee engagement and direct feedback on performance is the Gallup Q12 survey.
Developed more than a decade ago, the Q12 survey asks questions regarding basic workplace needs, management support, teamwork and professional growth. Each question is rated on a five-point scale, responses are measured in an index and employees are placed into one of three categories: 


Joan French, Media Director for Keller Crescent Advertising, was a guest panelist at the
When
Marketers and consumers alike say their loyalty program memberships are valuable, however, there is plenty of room for improvement. A recent report from the
If you are going to design an elaborate website, you need an information architect. The architect’s role is much like the people who design custom homes and offices. They assure that your site is not only well designed, but well engineered. You wouldn’t build an elaborate home without an architect, why would you build a website without one?
On March 4th of this year, a




