You have a fantastic idea and you want to present it to your audience. What is the optimum number of visuals in your presentation deck to make your point? Six. I’m not kidding.
Archive for July, 2010
presenting the magic number
by Tim Piazza - Friday, July 9th, 2010Why six?
play it again, sam
by Pat Fagan - Friday, July 9th, 2010
Sometimes you have to go with your gut, even if it means defying convention.
Ellis Park (Henderson, KY), ranked 6th for best wagering by the Horseplayers Association of North America, recently selected Keller Crescent Advertising to promote its 87th season of thoroughbred horse racing.
Serious local horseplayers need little or no encouragement to show up on race day. If the horses are running, the purses attractive, a huge percentage of them will be there. Targeting this loyal group is not an efficient way to spend.
To boost attendance in 2010, Ellis Park and Keller Crescent Advertising developed a marketing strategy to attract a more diverse audience — entire families — by offering a series of special events including trick riders, camel and ostrich races, and giveaways, much of which are part of a conventional marketing program.
Where Keller Crescent Advertising has departed from the norm is in its Creative.
How so? 
keller crescent advertising develops website for SITEX
by keller crescent - Friday, July 9th, 2010
When SITEX Corporation needed a new website, they didn’t spare the ambition. They wanted the site to be fun, informative, and engaging. They wanted to build bridges to their social media presence and create multiple opportunities to connect with their customers and potential employees. Most importantly, the site had to be simple to maintain by their busy marketing staff.
Keller Crescent Advertising was pleased to jump on this opportunity to extend the branding we created for SITEX to their web presence. Our design team broke new ground, adding a unique feature that lets you choose the background theme of the site to your favorite stripes, spots, or feathers. Our programming staff worked hard to develop solutions that turn the administrative side of their site into a nerd-free zone. It’s a pleasure working with SITEX Corporation, and the results show what happens when a great partnership is formed between a business and their agency. Check it out at: http://www.sitex-corp.com
everyday leaders
by Anne Duell - Friday, July 9th, 2010why we don’t need another hero
Everyone loves a story of great leaders. We celebrate their achievements and oftentimes use them as role models. These high-profile champions spearhead large-scale crusades and subject themselves to public scrutiny. They voice their stand. They create waves of momentum and opportunity for change.
Who takes the opportunity and creates the change? I believe the success of any company lies in the hands of the everyday leaders, the unsung heroes. She might lead a work group, an account team or a function. He might be completely unofficial and use lunchtime or after work discussions to springboard new applications. They aren’t high profile. They don’t champion their own causes. They move patiently and methodically with a measure of restraint. They create ripples of change, rather than one giant crashing wave.
iRate over iPod
by Nancy Kirkpatrick - Friday, July 9th, 2010
In a section of town 10 minutes by car from our ad agency, a 24-year-old man beat up a 29-year old male for stealing an iPod “about 10 years ago.” The reaction of the shocked public? “Now, THAT’S a grudge.” Compare this with the gleeful shriek of the fully engaged ad geek: “Now, THAT’S BRAND LOYALTY!” Note, in news reports, there was no mention of the brand of brass knuckles the knucklehead used in the assault. And there’s a lesson here. Well, two lessons. One, unchecked rage often leads to felony charges. And, two, when a marketer expects fierce brand loyalty, they should expect to promote the brand fiercely. iPod, iMac, iPhone, iAnything — all backed by hugely solid media weight and a hefty presence throughout the entire marketing chain.
