Life is what happens while you are busy making other plans.

John Lennon

As a profession, advertising is young: As a force, it is as old as the world.

Bruce Barton, member, Advertising Hall of Fame

There now seems to be enough evidence mounting. This recessionary cycle will likely be over by July.

Mark Hirschey,
Professor of Business at the University of Kansas - read more

Imagination has always had powers of resurrection that no science can match

Ingrid Bengis,
Pioneering author Combat in the Erogenous Zone - read more

At the end of the recession, the winners will be those who have taken advantage of their most important resources: imagination and creativity.

Norm Brodsky, Inc. Magazine - read more

You always have to start with your end audience. And you can’t design by committee.

Marc Ecko, Built a billion dollar company in just 15 years.

If companies cut deeply into advertising in a down period, the cost to regain share of voice in the market once the economy turns around may cost four or five times as much as the cuts saved, as the downturn is not going to be forever.

John Zhang, Wharton marketing professor - read more

We’ve always tried to get our brand managers out of the building and to experience life like our consumers; I did it 15-18 years ago. But it was, I think, a little bit more programmed back then, a little more focus group-oriented or moderator-driven. What we’re now trying to do is let people, without a filter, really be with our consumer and be in her life. We think that’s where a tremendous amount of innovation will come from.

Jim Stengel, Proctor & Gamble’s Global Marketing - read more

I have given more than my all to Apple for the past 11 years now. I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple’s CEO. I hope the Apple community will support me in my recovery and know that I will always put what is best for Apple first.

Steve Jobs, Apple CEO - read more

Recessions are exceptional opportunities to improve strategic position

Steve Abdalla, VR Business Brokers, Honolulu

I was surprised and intrigued by the innovation that has occurred during the toughest times. Radio and refrigerators came of age in the 1930s, Time launched most of its biggest magazines during recessions, including People in 1974. The nation’s largest newspaper (USA Today) and many pioneering cable networks (including CNN and MTV) launched during the deep recessions of the early 80s.

Bradley Johnson, Director of Data Analytics for Ad Age.