When Vicious Fishing launched a new line of promotional logowear to benefit the Paralyzed Veterans of America, Keller Crescent Advertising spotted an opportunity to leverage the promotion and build brand awareness in the social media space.

By encouraging Facebook followers to share news about the promotion, Vicious Fishing’s social media fan base doubled overnight, accelerating a 500% growth rate since January 1 and increasing new traffic to both their website and their online store by more than 150%. With results like these, it’s a mistake to ignore social media in your marketing mix.