When Heaven Hill Distilleries foresaw the growing trend toward flavored spirits, they put their best minds together to determine the product categories, flavorings and formulations. Once those decisions had been made, and the development began, Keller Crescent Advertising was assigned to design the bottles and labeling.
Two new products were to be introduced, Evan Williams Honey Reserve and Christian Brothers Honey. Both brands — Evan Williams (a Bourbon) and Christian Brothers (a Brandy) — have strong shelf presence and a loyal following. Given that, we thought it best to maintain conformity with their current bottles.
Sometimes you have to go with your gut, even if it means defying convention.
When SITEX Corporation needed a new website, they didn’t spare the ambition. They wanted the site to be fun, informative, and engaging. They wanted to build bridges to their social media presence and create multiple opportunities to connect with their customers and potential employees. Most importantly, the site had to be simple to maintain by their busy marketing staff.
Logansport Memorial Hospital
It’s no simple task to describe the many services of 
Logansport Memorial Hospital came to Keller Crescent Advertising with an ambitious goal–create a new web portal that incorporates branding, community outreach, patient services, events registration, e-commerce, career development, and many other goals. It had to be flexible, easy to edit and use, and expandable. It had to provide a way for employees to make updates, and it had to integrate with the hospital’s marketing campaigns. We jumped at the chance and are pleased to share our results.
