http://www.kellercrescentadvertising.com/wassup Just another WordPress weblog Wed, 18 Aug 2010 18:37:05 +0000 http://backend.userland.com/rss092 en When Heaven Hill Distilleries foresaw the growing trend toward flavored spirits, they put their best minds together to determine the product categories, flavorings and formulations. Once those decisions had been made, and the development began, Keller Crescent Advertising was assigned to design the bottles and labeling. Two ... http://www.kellercrescentadvertising.com/wassup/a-honey-of-a-project/ So you think branding is old hat, yesterday's newspaper, and not worth worrying about? You would be so incredibly wrong. In this day of instant messaging, instant need gratification and instant turn-offs, your product had better communicate an instant image, or consumers will bypass it. To get ... http://www.kellercrescentadvertising.com/wassup/why-bother-with-brands/ When I first met my wife, a self-proclaimed "city girl", she would have guaranteed you that she would never be found sitting on the ground next to me dressed in full camo and hunting my favorite game, the Eastern wild turkey. Fast forward seven years and there she ... http://www.kellercrescentadvertising.com/wassup/girls-just-want-to-have-fun-too/ Sam Elliott, Tim Kazurinsky, Richard Karn, and David Pasquesi all have something in common — something other than great talent, Hollywood accolades/awards, a growing list of screen credits, and nagging, persistent paparazzi. They have all lent their voices to our agency, Keller Crescent Advertising, to promote the ... http://www.kellercrescentadvertising.com/wassup/we-hear-voices/ There was a time when you sent out a press release and then wondered what might happen. You hoped it would inspire an editor to write an expanded story, but even getting picked up by a publication and reprinted verbatim would be cause for celebration. That might ... http://www.kellercrescentadvertising.com/wassup/the-secret-life-of-a-press-release/ You have a fantastic idea and you want to present it to your audience. What is the optimum number of visuals in your presentation deck to make your point? Six. I'm not kidding. Why six? When you provide too much detail, you leave little to the imagination. When you can't tell your ... http://www.kellercrescentadvertising.com/wassup/presenting-the-magic-number/ Sometimes you have to go with your gut, even if it means defying convention. Ellis Park (Henderson, KY), ranked 6th for best wagering by the Horseplayers Association of North America, recently selected Keller Crescent Advertising to promote its 87th season of thoroughbred horse racing. Serious local horseplayers need little or no encouragement ... http://www.kellercrescentadvertising.com/wassup/play-it-again-sam/ When SITEX Corporation needed a new website, they didn't spare the ambition. They wanted the site to be fun, informative, and engaging. They wanted to build bridges to their social media presence and create multiple opportunities to connect with their customers and potential employees. Most importantly, the site had to ... http://www.kellercrescentadvertising.com/wassup/keller-crescent-advertising-develops-website-for-sitex/ why we don't need another hero Everyone loves a story of great leaders. We celebrate their achievements and oftentimes use them as role models. These high-profile champions spearhead large-scale crusades and subject themselves to public scrutiny. They voice their stand. They create waves of momentum and opportunity for change. Who takes the ... http://www.kellercrescentadvertising.com/wassup/everyday-leaders/ In a section of town 10 minutes by car from our ad agency, a 24-year-old man beat up a 29-year old male for stealing an iPod "about 10 years ago." The reaction of the shocked public? "Now, THAT'S a grudge." Compare this with the gleeful shriek of the fully engaged ... http://www.kellercrescentadvertising.com/wassup/irate-over-ipod/