Joan French, Media Director for Keller Crescent Advertising, was a guest panelist at the University of Southern Indiana’s symposium, “The Impact of Social Media on Communications”. The panel, including representatives from the business sector, local media outlets and not-for-profit organizations, addressed social media’s role in society. For those in media, tools like Twitter are great for getting news into the public spotlight quickly, for reaching out to experts, and for promoting continued dialog among groups.
Social media shows its strength as a fund-raising tool, all agreed, because it doesn’t drain funds and builds affinity for causes among friends through their social networks. For advertisers, however, social media is just one element within a strategic plan that functions best when included with more traditional advertising approaches.
Our thanks to Dr. Gael Cooper and Pam Doerter of the University of Southern Indiana for hosting the Communications Symposium and inviting us to be represented on the panel.
Tags: web
