We now know that the hottest trend in cocktails are those made with pomegranate. Keller Crescent Advertising and its great client Heaven Hill predicted this trend over two years ago. Not only did we predict it, we did something about it that set the cash registers ringing for our client. It’s a classic example of why clients should partner with a full-service advertising agency like Keller Crescent. When we partner with a client, we make it our business to know their brand inside and out. We sat down with them to brainstorm new ideas. We knew the trends in beverages. We knew the colors that were hot and getting hotter. Together, we came up with the idea of a pomegranate liqueur. Keller Crescent named the beverage, designed the logo and packaging, came up with a color palette to work with (silver and red) and created the trade ads introducing the product, dimensional direct mail to get the product in the right on-premise restaurants, point-of-sale, point-of-purchase, consumer ads and collateral.
We thought outside the box to create a consumer ad with a scent strip, the first time a scent strip had been used for anything other than colognes or perfumes. This was one of the most widely read and remembered ads in Vanity Fair Magazine.
Was the product a success?
Yes, it was, exceeding all first year expectations. Maybe the most successful new beverage launch in history.
And it’s still successful.
You can read all about it by viewing our success stories at our home page.
Our advertising and packaging has won almost every creative design and advertising award imaginable, but our biggest success is the sound of cash registers ringing for the client.
Tags: advertising, branding, graphic design, marketing, work
