Sam Elliott, Tim Kazurinsky, Richard Karn, and David Pasquesi all have something in common — something other than great talent, Hollywood accolades/awards, a growing list of screen credits, and nagging, persistent paparazzi.
They have all lent their voices to our agency, Keller Crescent Advertising, to promote the products and services of our growing client roster — some more than once. 
Sometimes you have to go with your gut, even if it means defying convention.Ellis Park (Henderson, KY), ranked 6th for best wagering by the Horseplayers Association of North America, recently selected Keller Crescent Advertising to promote its 87th season of thoroughbred horse racing.
Serious local horseplayers need little or no encouragement to show up on race day. If the horses are running, the purses attractive, a huge percentage of them will be there. Targeting this loyal group is not an efficient way to spend.
To boost attendance in 2010, Ellis Park and Keller Crescent Advertising developed a marketing strategy to attract a more diverse audience — entire families — by offering a series of special events including trick riders, camel and ostrich races, and giveaways, much of which are part of a conventional marketing program.
How so?
When Vicious Fishing launched a new line of promotional logowear to benefit the Paralyzed Veterans of America, Keller Crescent Advertising spotted an opportunity to leverage the promotion and build brand awareness in the social media space.
By encouraging Facebook followers to share news about the promotion, Vicious Fishing’s social media fan base doubled overnight, accelerating a 500% growth rate since January 1 and increasing new traffic to both their website and their online store by more than 150%. With results like these, it’s a mistake to ignore social media in your marketing mix.
The strength of any great team is the ability to collaborate and execute a common goal. The focus at Keller Crescent Advertising is simple… Develop advertising strategy that motivates consumers to engage with and purchase our clients’ products and services.
We don’t waste time creating monikers for what we do, but rather exist to develop big enduring ideas that create a competitive advantage in the marketplace. This starts with establishing the product’s point of differentiation and why would this resonate with a consumer?
Here is a very cool commercial for the new Beatles Rock Band music video game. Some of the shots are from 1970 and others from 2009.
It’s great to see the joy and happiness on their faces, even though you know it was their last album together.
Can you guess which shots are new and which are old?
I’m sure that most creatives share the attitude that no one understands us, the creative process or our protective feelings toward our brainchildren.
Creating anything-a painting, a novel, a dance, a piece of music, an ad-isn’t magic. Talent is involved, as well as perseverance, drive, passion and many other character traits. And, NOT EVERYONE CAN DO IT. In the case of advertising creatives, we must have all the traits of those who create paintings, novels, dance and music—and, more than occasionally, we’re asked to do it in less than a day.
Watch the video below
The National Advertising Division, Council of Better Business Bureaus, has asked Domino’s Pizza and agency Crispin Porter + Bogusky to change or discontinue advertising of “Oven Baked” sandwich line. The NAD ruled that the ads should “be discontinued or modified to make a more limited taste preference claim…” Domino’s has been claiming consumers preferred its sandwiches over Subway’s by a two-to-one margin in a national test.
Two of the most important things you should look for when choosing an agency are creative excellence and the nature of the agency relationship with you. Do you feel comfortable with the people you work with at the agency? Do they help you succeed in your marketing objectives?
Here is a video from one of our great clients, Hardin Memorial Hospital. You can hear for yourself what the marketing manager feels about our relationship. But you’ll also hear how our award-winning creative work has had such a positive impact in the marketplace, her boss, who was skeptical of all advertising, became a believer and a big fan of Keller Crescent.
By now, you’ve probably seen the new “Unfried” campaign for KFC. It’s a great concept, positioning the new skinless grilled product against the old KFC and using an unusual word construction to get across the point that KFC doesn’t just stand for Kentucky Fried Chicken anymore. In fact, the whole “un” idea has all the elements of great advertising: strong positioning, graphics and copy that reinforce the selling message, well-crafted executions and a memorable hook.
The celebrate! everyday occasions campaign for McCafe Coffees, created by Keller Crescent Advertising, just goes on and on. For this summer’s executions, we’re featuring McCafe on Ice — Iced Mochas and Iced Lattes.
Read about the BIG, ENDURING IDEA behind The KC McCafe campaign.
