In a section of town 10 minutes by car from our ad agency, a 24-year-old man beat up a 29-year old male for stealing an iPod “about 10 years ago.” The reaction of the shocked public? “Now, THAT’S a grudge.” Compare this with the gleeful shriek of the fully engaged ad geek: “Now, THAT’S BRAND LOYALTY!” Note, in news reports, there was no mention of the brand of brass knuckles the knucklehead used in the assault. And there’s a lesson here. Well, two lessons. One, unchecked rage often leads to felony charges. And, two, when a marketer expects fierce brand loyalty, they should expect to promote the brand fiercely. iPod, iMac, iPhone, iAnything — all backed by hugely solid media weight and a hefty presence throughout the entire marketing chain.
here's the apple
iRate over iPod
by Nancy Kirkpatrick - Friday, July 9th, 2010hello iPad
by Tim Piazza - Monday, February 15th, 2010
After months of speculations and rampant industrial espionage, Apple has finally let the cat out of the bag and introduced the iPad to an eager audience in San Francisco and around the world. Like the iPhone and iPod Touch, this new breed of enabling technology will have its appeal in just how many gadgets it replaces, not what it does that’s new or different.
Goodbye Television
The iPad plays video, either downloaded through iTunes or streamed over your network from the internet. It’s a half inch thick, one and a half pounds in weight, and you can take it with you from one room to the next, to the car, to the airport, to anywhere. This completely changes the video entertainment experience. Goodbye TV. Goodbye DVD player. Expect to see iPad compatible digital TV tuners in the coming weeks and months. 
