In an article about Silicon Valley on Forbes.com, founder and chief executive of Apple, Steve Jobs, said that early on, the mission of the company could be narrowed down to two words: The Beatles.
“When the team working on the Mac asked Jobs in 1983 for a standard they should shoot for, Jobs’ answer was simple: the Beatles. And not just the Beatles - the early Beatles.”
How great is that!
No pie charts or bar graphs or percentages. No tired phrases like “build partnerships” or “paradigm shifts” or “foster innovation” or any of the other blah-blah.
Nope.
Jobs wanted to create products that had a youthful spirit, an unerring sense of style, playfulness, joyfulness and the potential to change the world. Like the early Beatles.
That’s how he wanted to define the soul of his company.
You can’t capture that in corporate speak. You can’t build that sort of culture with a meaningless barrage of verbiage.
You can’t motivate yourself or others by stringing together a bunch of the same words you see in every annual report ever written.
You make it simple, motivating and use a cultural icon to make it easily understandable.
Yea, yea, yea.