We now know that the hottest trend in cocktails are those made with pomegranate. Keller Crescent Advertising and its great client Heaven Hill predicted this trend over two years ago. Not only did we predict it, we did something about it that set the cash registers ringing for our client. It’s a classic example of why clients should partner with a full-service advertising agency like Keller Crescent. When we partner with a client, we make it our business to know their brand inside and out. We sat down with them to brainstorm new ideas. We knew the trends in beverages. We knew the colors that were hot and getting hotter. Together, we came up with the idea of a pomegranate liqueur. Keller Crescent named the beverage, designed the logo and packaging, came up with a color palette to work with (silver and red) and created the trade ads introducing the product, dimensional direct mail to get the product in the right on-premise restaurants, point-of-sale, point-of-purchase, consumer ads and collateral. 
here's the graphic design
Sales perfected
by Randy Rohn Executive Creative Director - Monday, March 9th, 2009DÉJÁ VU ALL OVER AGAIN
by keller crescent - Wednesday, December 10th, 2008
Keller Crescent has made a habit of winning international awards especially in Graphic Design Annual, a compendium of the best design and advertising work from around the world. This year, Keller was represented more than any other single agency or firm. This is a testament to the breadth of skills and talents Keller brings to every single project. We won for consumer ads, B2B, point-of-sale, point-of-purchase, end aisle displays, brochure design, billboards, ambient design, packaging design and logo design. More than 11 pieces were considered the best in their class among everything else on the planet.
KELLER CRESCENT SHOWS REMARKABLE CREATIVITY
by keller crescent - Friday, September 12th, 2008For more than four decades Graphic Design USA has sponsored one of the premier national design competitions. This year Keller Crescent won an incredible 10 awards for our advertising and design prowess. These pieces were featured in the GD Design Annual which comes out in December. This issue is seen by an estimated 100,000 creative and marketing decision makers. The Design Annual will be distributed all year long at leading shows and events. In addition, each piece will be displayed on the Graphic Design website ( gdusa.com ) all year long. This site has an estimated 150,000+ visitors a month. All the work was done for our good friends at Heaven Hill.
The winning work is:
KELLER CRESCENT COMPANY WINS BEST OF SHOW
by keller crescent - Wednesday, March 12th, 2008Keller Crescent Co., a top 100 US marketing communications agency won 15 awards - including Best of Show - at the Advertising Club of Evansville’s annual ADDY Awards Ceremony.
In addition to 15 awards, Keller Crescent’s Nancy Kirkpatrick was honored with the American Advertising Federation’s silver medal. Nancy was awarded the medal for a lifetime of community service, helping to elevate the advertising profession and creative excellence in advertising. Keller Crescent Co. Senior Vice President and Executive Creative Director Randy Rohn commented, “There’s an elegance to the way Nancy lives her life and this comes through in her copywriting.”
The Best of Show in Print was awarded for a PAMA Christmas Case Card KC developed for Heaven Hill Distilleries. Contributors of the case card were Art Director Gerry Ulrich, Copyrighter Lynne Mlady, Graphic Designer Melody Ruffin, and Executive Creative Director Randy Rohn. KC also won the mixed media, direct mail, trade publication, sales promotion, and interactive media categories, and four television campaigns. “The great thing about KC is that we won in almost all media including point of sale and web banners, two marketing tools that are getting a lot of press these days,” said Rohn.
Keller Crescent Co. is a total marketing communications agency specializing in print and packaging production, advertising, and a full range of support services. Based in Evansville, Ind., since 1885, Keller Crescent also operates facilities in Indianapolis and Charlotte.
