There’ is something about the ad business in general and Keller Crescent in particular that makes me want to not retire at any age.

“Geez, Pat, you’re 109, you have the body of an 18-year-old, you could pass for Brad Pitt, and some distant, distant, way-distant relative, apparently a tribal chief in Polynesia, was killed by a falling coconut and left you his island and a harem of thirty-seven. What about retirement?”

“Give me some time to mull it over. Another new piece of business just walked in the door begging us to take his account – he read many of our case histories about reenergizing major brands that had lost momentum. Once I got him to let go of my leg …”

Okay, none of the aforementioned is true other than what I said about the ad business in general and Keller Crescent in particular.

I’ll give you an example.

About the author: Pat Fagan is a 35 year advertising veteran. He has worked at some of the biggest advertising agencies in New York and has decided to make Keller Crescent his home.

I never blogged before – blogged, I assume, being the appropriate verb form for blog (n). Having been an ad writer for nearly 40 years – long-hand to typewriter (manual/electric) to PC to Apple (desktop to laptop) – with technology evolving more rapidly than my attempts to master it.

So forgive me for taking baby steps into this thing called blogging, but it’s a privilege to use this space to credit Keller Crescent for all the good, rewarding years (24) I’ve worked here. It’s also an invitation for you to familiarize yourself with an insider’s view of what makes KC unique by anyone’s standards.