When planning your budget for online marketing, it’s important to set priorities that give you the greatest benefit without squandering valuable resources. Websites are often overlooked because it’s a hassle to make major changes that often require a complete redesign. But think for a moment - all of your other online marketing efforts lead people to your website, so shouldn’t that be your first priority?

People often tell us that their current website is adequate because it was designed just a few years ago, and not much business comes from the website anyway. At the rate things change on the internet, a few years is a long time. Fashions change fast in the online world. A site that wears like an old and rumpled suit doesn’t make a good first impression to your potential customers and business partners. Today’s websites are more dynamic, provide newsworthy information, and invite interaction. They’re social media savvy and can push updates to sites like Facebook and Twitter, as well as pull updates from a variety of sources.