There was a time when you sent out a press release and then wondered what might happen. You hoped it would inspire an editor to write an expanded story, but even getting picked up by a publication and reprinted verbatim would be cause for celebration. That might still be the case, but today a press release lives a double-life. 
here's the web
the secret life of a press release
by Tim Piazza - Sunday, August 15th, 2010keller crescent advertising develops website for SITEX
by keller crescent - Friday, July 9th, 2010
When SITEX Corporation needed a new website, they didn’t spare the ambition. They wanted the site to be fun, informative, and engaging. They wanted to build bridges to their social media presence and create multiple opportunities to connect with their customers and potential employees. Most importantly, the site had to be simple to maintain by their busy marketing staff.
Keller Crescent Advertising was pleased to jump on this opportunity to extend the branding we created for SITEX to their web presence. Our design team broke new ground, adding a unique feature that lets you choose the background theme of the site to your favorite stripes, spots, or feathers. Our programming staff worked hard to develop solutions that turn the administrative side of their site into a nerd-free zone. It’s a pleasure working with SITEX Corporation, and the results show what happens when a great partnership is formed between a business and their agency. Check it out at: http://www.sitex-corp.com
LMH Leverages the Web for Fundraising
by Dustin Cline - Tuesday, June 1st, 2010
Logansport Memorial Hospital (LMH) embraces the web as an important tool in their marketing arsenal and they are finding exciting new ways to use their organization’s website as part of their marketing, community outreach, and fundraising initiatives.
In 2009, Keller Crescent Advertising assisted LMH with a complete redesign of their organization’s website. More recently, Keller Crescent developed a custom event registration system for the Logansport Memorial Hospital Foundation’s annual Golf Outing. As their biggest fundraiser of the year, LMH wanted to make it easy for participants to register for the event, become sponsors, and donate gifts.
The process is complex because of the many options presented to registrants. Keller Cresent’s task was to make it simple, flexible, and error-free. The solution is a custom component written for Joomla, LMH’s content management system. In just two weeks time, Keller Crescent was able to design and deliver this tailor-made solution. Take a look for yourself – and consider becoming a participant or sponsor.
You can see the custom solution and register for the golf event by visiting
http://www.logansportmemorial.org/2010-golf-event.html
keller crescent Speaks On The Impact of Social Media
by Tim Piazza - Monday, March 29th, 2010
Joan French, Media Director for Keller Crescent Advertising, was a guest panelist at the University of Southern Indiana’s symposium, “The Impact of Social Media on Communications”. The panel, including representatives from the business sector, local media outlets and not-for-profit organizations, addressed social media’s role in society. For those in media, tools like Twitter are great for getting news into the public spotlight quickly, for reaching out to experts, and for promoting continued dialog among groups.
Social media shows its strength as a fund-raising tool, all agreed, because it doesn’t drain funds and builds affinity for causes among friends through their social networks. For advertisers, however, social media is just one element within a strategic plan that functions best when included with more traditional advertising approaches.
Our thanks to Dr. Gael Cooper and Pam Doerter of the University of Southern Indiana for hosting the Communications Symposium and inviting us to be represented on the panel.
Engineering Your Website
by Tim Piazza - Thursday, March 25th, 2010
If you are going to design an elaborate website, you need an information architect. The architect’s role is much like the people who design custom homes and offices. They assure that your site is not only well designed, but well engineered. You wouldn’t build an elaborate home without an architect, why would you build a website without one?
Information architects blend the skills of a graphic designer, usability expert, and project planner. A well-planned project typically begins with an understanding of the site objectives, the needs of site visitors, and the content requirements of the site. From this information, your architect defines the general design parameters including usability guidelines and a content map that indicates what elements must appear on the main page, every page, and key content pages. This gives the designer something to follow while not dictating what shape the design should take.
Funeral For An Old Friend
by Tim Piazza - Thursday, March 25th, 2010
On March 4th of this year, a Denver-area design firm held a mock funeral for Internet Explorer 6, the stalwart web browser that gave legions their first glimpse of the Internet. Why such solemnity over a web browser that is nearly 10 years old? Perhaps it’s because they hope to hasten its final departure once and for all.
IE6, as it’s known in web design circles, is a thorn in the side of most web developers. There is no support for javascript, it has gaping security holes, and designers spend hours upon hours writing extra code just to satisfy design requirements that a site works with IE6. It’s an unnecessary burden – if only people would stop using it.
