When Heaven Hill Distilleries foresaw the growing trend toward flavored spirits, they put their best minds together to determine the product categories, flavorings and formulations. Once those decisions had been made, and the development began, Keller Crescent Advertising was assigned to design the bottles and labeling.
Two new products were to be introduced, Evan Williams Honey Reserve and Christian Brothers Honey. Both brands — Evan Williams (a Bourbon) and Christian Brothers (a Brandy) — have strong shelf presence and a loyal following. Given that, we thought it best to maintain conformity with their current bottles.
So you think branding is old hat, yesterday’s newspaper, and not worth worrying about? You would be so incredibly wrong. In this day of instant messaging, instant need gratification and instant turn-offs, your product had better communicate an instant image, or consumers will bypass it.
Sometimes you have to go with your gut, even if it means defying convention.
Logansport Memorial Hospital
There have been many studies on the effect that employee engagement has on the financial performance of a company. Actively engaged employees that buy into the mission and vision of a company, as well as the value proposition offered, can have profound effects on productivity, loyalty and sales growth. While there are many employee satisfaction and evaluation tools out there, the one that we utilize to measure employee engagement and direct feedback on performance is the Gallup Q12 survey.
It’s no simple task to describe the many services of 
